PEOPLE across Argyll and Bute are being urged to 'Be the Early Bird' in a new campaign.

The Scottish Government's initiative aims to encourage individuals with potential cancer symptoms to promptly contact their GP practice.

Research by the Scottish Government found that 83 per cent of people would report a missing delivery item within a day.

However, 32 per cent would wait days, weeks, or even months to contact their GP about unusual, persistent symptoms.

Health Secretary Neil Gray said: “I urge everyone to prioritise their health and make sure you contact your GP practice about any unusual, persistent symptoms.

"The sooner we act, the better the chances for treatment and recovery. So, let’s be vigilant – if something doesn’t feel right, don’t wait, get checked early."

The survey, which involved over 2,000 people in Scotland, also revealed that 87 per cent of people would respond to an urgent text from a friend within an hour.

In contrast, 42 per cent would wait to contact their GP practice if they experienced a persistent hoarse voice.

The Scottish Government wants to tackle these issues with its 'Be the Early Bird' campaign, which aims to reinforce the benefits of finding cancer at an earlier stage when there are more treatment options available, a greater likelihood of living well after treatment, and better news to tell the family.