AN ex-Hermitage Academy pupil has created what he believes is the world’s ‘most expensive’ brick as part of a £500,000 crowdfunding campaign.

Danny Campbell, from Rhu, founded the home architecture firm Hoko in 2019 and now plans to sell branded blue bricks at £25,000 each.

The handmade Danish Kolumba brick was at one time believed to be the world’s most expensive brick used in construction, costing around 40 Danish krone (around £4.50) each.

Denmark also produced a limited run of solid gold Lego bricks, at one point presented to workers for long service, which have fetched more than £15,000 at auction.

Danny, 30, has produced 20 of the Hoko bricks, available through a crowdfunding campaign which launches next week at hokodesign.com/crowdfunding.

He said: “With our crowdfunding campaign, Hoko will become the home architecture firm owned by homeowners.

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“We are building something special – and those who own a Hoko brick are right at the heart of it and everything it will become.

“£25,000 may seem a huge amount for one brick, but it is so much more than that. It’s a chance to own part of home architecture’s history and its future.”

His firm uses virtual reality and artificial intelligence in its architecture projects, and share options in the crowdfunding campaign start from £25 rising to the bricks at £25,000.

Back in May Danny told the Advertiser he had "international ambitions" for his company, with the aim of rivalling some of the major players in the industry over the coming years.

He said: "We’re surely one of the fastest growing companies in Scotland, certainly we are in the start-up scene and in terms of architecture we’ve definitely got the potential to become one of the largest UK firms.

“We’ve got international ambitions as well. On Houzz – which is the biggest home renovation online platform in the world – we’re ranked seventh out of 14,000 architects in the UK.

“From a wee guy who went to Hermitage Academy in Helensburgh, that’s a huge achievement.”

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